Rice is the dominant food in India, serving as a staple food in the eastern and southern parts of the country. Rice is also a crucial element of India’s economy, making it one of the leading producers of white and brown rice globally, contributing to 10% of world production. The Indian rice industry continues to expand its reach in global trading, holding a 25% market share. Despite this growth, this industry has faced several challenges in the past. The major challenges include a lack of advanced technological equipment, inadequate infrastructural facilities, and insufficient funds to buy modern rice machines.

Presently, the Indian government has implemented policies that support rice production and encourages modernization. The government also provides direct support to rice farmers.

At present, rice processing is the largest agriculture-based processed product in India, with a turnover of over 3.65 billion Indian Rupees each year. India manages about 85 million tonnes of paddy fields annually, with more than half of rice production processed in modern rice mill plants, 40% from traditional mills, and the remaining 10% by hand-stamping.

1.2 Company Profile: Introduction

A.Duraisamy Modern Rice Mill, which was officially incorporated in 1974, is a limited company based in Salem, India. Established in 1989, it is a part of the A.D group of rice mills which has been in the rice business for over 50 years. The company is now operated by four brothers and sons.

A.Duraisamy Modern Rice Mill is one of the leading manufacturers of high-quality products and business services. It functions as a manufacturer, wholesaler, trader, and supplier.

1.3 Vision of the Company

A.Duraisamy Modern Rice Mill has established two rice mills (M/s Udayakumar Modern Rice Mill and A.Duraisamy Modern Rice Mill) with the aim of ensuring the finest quality rice for their clients in South India.

1.4 Mission of the Company

The company has state-of-the-art processing and warehousing facilities that ensure the delivery of the finest quality rice in compliance with world-class hygiene and export standards.

1.5 Objectives and Strategies

The company’s primary objective is to achieve low value per kilo, allowing retailers to have modest business volumes. A.Duraisamy Modern Rice Mill aims to stand out in the market by providing rice with rich aroma and freshness, free of contaminants, easily digestible, and of uniform size.

1.6 Company Policies and Procedures

A.Duraisamy Modern Rice Mill is committed to ensuring the finest quality rice for its clients and follows stringent quality measures at every stage of the rice-processing cycle: from cleaning to packaging. The company’s quality control team checks for contaminated rice, broken rice, stone, discoloured rice, and for the nutritious value of the rice before procurement. The production process undergoes careful testing at every stage, including testing for moisture content, head rice yield, percentage of broken and admixtures, and the length and breadth of the grain. The quality team ensures that there is no human contact with the rice at any point during production.

1.7 Milestones

Our goal is to become the top rice exporter in the industry within the next decade.

1.8 Product/Service Profile

At A.Duraisamy Modern Rice Mill, we manufacture a range of products including Ponni Rice, Idli Rice, Samba Rice, and Matta Rice. Our Ponni Rice variants include Rettai Kili White Ponni Rice, Rajabogam Ponni Rice, Tamil Ponni Rice, Thanjavur Ponni Rice, and Ponni Boiled Rice. For Idli Rice, we offer Love Birds Classic Idli Rice and Rettai Kili VIP Special Idly Rice. Our Samba Rice includes Seeraga Samba Rice, Sona Masoori Raw Rice, and Pongal Raw Rice. Finally, we offer two types of Matta Rice; Palakkad Matta Rice and Jothi Matta Rice.

Competitors

Our main competitors in the industry are Indian Gate Rice, Appachi Rice, and Thanjavur Rice.

Supplier Profile

We supply our products through various channels including Reliance Retail Industry, retail sales on bazaars, and exports.

Chapter 2 – Organizational Study

Meaning of Organizational Structure

Organizational structure refers to the system of work flow within an organization. It enables various groups to work together efficiently to accomplish tasks and complete work as quickly as possible. An organizational structure also outlines rules, responsibilities, and information flows between employees of different levels.

Businesses of all sizes utilize organizational structures to determine the internal hierarchy and define the roles of each employee. A successful organizational structure ensures that each employee is working to meet the company's objectives according to their abilities.

Types of Organizational Structure

There are various types of organizational structure available, including:

1. Hierarchical Org Structure – The most common structure consisting of a pyramid-shaped chart where each employee has a supervisor, and the chain of command goes from top to bottom.

2. Functional Org Structure – Where employees are organized based on their skills and the corresponding function in the company. Each department is managed independently.

3. Horizontal or Flat Org Structure – Suitable for small companies with few levels, as it encourages fewer supervisions within an organization.

4. Divisional Org Structures – Where company divisions have control over their resources and operate as their own independent company.

5. Matrix Org Structure – A specialized structure where an employee temporarily works in different departments with different supervisors.

6. Team-Based Org Structure - Groups employees according to teams, focuses more on problem-solving, and provides employees with more control over their work.

7. Network Org Structure – A structure where a business is made up of several independent businesses that work together in a network.

Original: Your task is to rewrite the entire text in better words and make it unique with natural language. All output shall be in English.

Your objective is to rephrase the full text using a more advanced vocabulary and adding variety to the phrasing, while maintaining a natural tone. All written content must be in the English language.