The Colgate toothpaste advertisement exudes a strong sense of legitimacy. The ad highlights Colgate as a reliable brand that is capable of preventing cavities with maximal cavity prevention. Many dentists in Malaysia highly recommend this toothpaste, making it a trustworthy product. The advertising commercial features a child who enjoys snacking on sweet foods, which makes this advertisement relatable to the masses. The advertisement emphasizes that food residue on teeth leads to cavities and Colgate has a formula that strengthens teeth and prevents cavities. This feature caters to the consumer's desire to eat without worrying about their dental health. The ad clearly demonstrates the brand's credibility, which promotes community trustworthiness.

Similarly, the Chicco toothpaste commercial is also a trustworthy ad. The ad was created by a qualified dentist, Dr. Kayla Teh, who shares her vast knowledge about dental health care with the viewers. She explains the product's benefits and highlights the need for children and adults to use toothpaste containing fluoride to prevent tooth decay effectively. She goes on to explain that fluoride combines with minerals in the enamel to form fluorapatite, providing a strong defence against tooth decay. The commercial emphasizes fluordiated toothpaste's reliability, and it caters to parents' concerns regarding unintentional swallowing of excess fluoride. The ad stresses the need for children to use toothpaste with 1000ppm, and Dr. Kayla's professionalism and competence build credibility for the product.

Non-Credible Advertisements

1. Healthcare product: Aim Toothpaste

2. Healthcare product: Glister Herbal Toothpaste

The Aim Toothpaste advertisement is less reliable as it fails to provide sufficient information and evidence that can persuade the audience to purchase the product. The ad lacks important features like user testimonials or celebrity endorsements that can instill trust in the product. Moreover, the advertisement is monotonous and not visually appealing, lacking ethical responsibility. These features make it challenging to associate the brand with legitimacy.

The Glister Herbal Toothpaste advertisement was promoted by a reliable brand, Amway. But, it is still considered untrustworthy as it is marketed on the basis of a specific flavor. This toothpaste's herbal flavor may not appeal to everyone, and the emphasis on herbals raises questions about its efficacy. Furthermore, the advertisement lacks testimonies or evidence from dentists or professionals to support its superiority over traditional fluoride toothpaste. The ad falls short in its ability to persuade the audience to choose this toothpaste.

References

1. https://www.youtube.com/watch?v=IhxY9udfXyU&list=WL&index=4

2. https://www.youtube.com/watch?v=NA8AHz4svL8&list=WL&index=3&t=159s

3. https://www.youtube.com/watch?v=IxWe9qvA4aU

4. https://www.youtube.com/watch?v=9lYfdjbJOWk

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