This individual research report requires an analysis of the ESG/SDG initiatives and practices of a Japanese multinational corporation and a comparison with a company in the same industry or business in another country. Additionally, the report should provide an assessment of what the Japanese company can do to enhance its initiatives and practices.

Global Penetration Plan for Azbil Corporation

Current Brand Recognition

Azbil Corporation is a significant brand name in Japan, known for its advanced technology, reliability, and efforts to increase brand awareness. Despite these efforts, the sales figures over the last decade have not shown significant growth. Moreover, the overseas branch operations have offered an insignificant contribution to the organization's growth. Therefore, Azbil Corporation should focus on the overseas market to expand its operations.

Possible Target Markets

Europe

Since the inception of the Paris Agreement in 2016, Europe has become a sought-after market for Azbil. The agreement, which aims to limit global temperature increases, has been joined by more than 190 countries. Europe contributes to 40% of the world's emissions, which must be reduced by 60% to meet the proposed European Union's targets by 2030. Azbil should focus on the renovation of old buildings to meet energy-efficient standards.

Dublin and Amsterdam are among the prime locations for headquarters in Europe, and Azbil Corporation can leverage the favorable tax incentives and high English-speaking workforce to set up operations in these markets.

Africa

Africa's construction industry has experienced significant growth in recent years, offering an excellent opportunity for Azbil to penetrate the market. The continent has a large working-age population, leading to economic development that demands products of higher quality. South Africa is a prime example of a market suitable for Azbil's expansion, and its government encourages the industry to implement green construction technology.

Brand Recognition Reinvented

Azbil Corporation needs to become an inspirational solution to penetrate the European market successfully. To offer a potential solution to the issue of building emissions, Azbil needs to provide a new vision for the future of human society and be a leader in the field.

Action Plan

To achieve success in the European and African markets, Azbil Corporation must implement a comprehensive plan of action. The company should focus on creating innovative and sustainable technologies and promoting brand awareness. Azbil must leverage the opportunities presented by Europe's aging buildings and Africa's emerging market to enhance its market presence. Additionally, to establish itself as a leader in the field, Azbil should focus on becoming an inspirational solution, sharing a vision for a sustainable future.

The Action Plan for Europe

I. Leading Tech, Green, and Sustainable Conferences

Azbil has achieved a commendable feat in reducing the world's energy consumption. To continue this success, we suggest Azbil innovates and promotes itself by actively participating in Europe's leading conferences like Green Fact, Webit, Collision, Beyond, among others. This move will create opportunities for Azbil to inspire the community while expanding its network.

II. Setting Up Office in Dublin and Amsterdam and Managing European Teams

Azbil should focus on managing an international workforce in Dublin and Amsterdam. These cities stand out in Foreign Direct Investment (FDi). Azbil must have a hub to display its knowledge, product, and vision.

III. The Covid-19 Opportunities

The pandemic is causing many negative effects in Europe. However, Azbil can take advantage of these challenges. Azbil should create more value for its customers using the "Pandemic-Ready Airflow Control Systems."

IV. Developing Inspirational Content

Azbil should develop inspirational content, including videos showcasing its visionary perspective of the future, highlighting its commitment to the environment, and engaging with final customers through active participation on social media platforms like LinkedIn and Twitter.

Action Plan for Africa

How should Azbil take advantage of opportunities in Africa? Azbil should leverage government official channels like Tokyo International Conference on African Development (TICAD) to expand its business and promote economic cooperation in Africa.

How should Azbil penetrate the African market effectively? Azbil needs to implement Corporate Social Responsibility (CSR) to earn customer trust and penetrate the market effectively. Azbil can solve social, environmental, and economic issues in Africa by supplying solar panels to solve unstable electricity supply problems, becoming a reliable supplier of essential products like sanitary products, or building a factory that promotes growth, employment, and economic opportunities.

Future Outcome Possibilities

There are potential disadvantages in implementing the solutions we suggested for Azbil as it could lead to increased marketing expenses. However, successfully implementing the strategies could lead to more customer loyalty, better reputation, and more business opportunities.

Conclusion

Azbil needs to create innovative approaches to penetrate global markets successfully. By doing so, Azbil will gain brand recognition and cement its position as a global brand.