The initial stage of creating a mobile app involves thorough research and planning. During this phase, your ideas and concepts come to life and transform into a concrete project plan. It is imperative to define use cases and identify precise functional requirements to ensure a successful outcome. There are several specifications and factors to take into account during this process.

Firstly, defining the product's goal is crucial to understanding the core functionalities and overall concept of the app. The app idea should align with your objectives to create a cohesive and purposeful product. To avoid making any assumptions, it is essential to consider the what, when, why, and how of creating a mobile application.

Secondly, establishing mobile app key performance indicators (KPIs) and choosing the appropriate tools to measure them is a crucial step towards achieving success. Even though data collection and evaluation begin after the final stages of development, decisions made during the planning stages heavily rely on the expectations set towards the KPIs. Load speed, active users, and churn rate are key performance indicators for mobile apps.

Thirdly, identifying the target market and audience is a necessary aspect of app development. To successfully appeal to your target audience, you need to offer something unique or new. Demographics such as age, location, gender, income, education, marital or family status, and occupation are the primary determinants of the target audience.

Lastly, further strategies need to be devised to ensure the successful launch of the mobile app. It is crucial to analyze how the features you plan to implement align with the capabilities of the chosen platform. Features should always be reviewed based on the user's expectations, which can lead to significant changes to the app concept. The platform and level of process complexity play a role in the cost of the app's development. Choosing React Native to app design can save money when launching apps for both Android and iOS.