Unilever company has a strong presence in the international market and therefore, it is important for the company to maintain an effective supply chain management system. A hybrid strategy can be an effective tool for the company to achieve this goal. A hybrid strategy combines two distinct processes to create a competitive advantage in the market. By focusing on providing unique products at low cost, the company can gain a competitive edge and attract more customers. This strategy also helps the organisation to fulfil the demand of customers effectively.

In context to the supply chain, a hybrid strategy can help the company to maintain a strong relationship with both suppliers and customers. The company can collaborate with suppliers to create innovative and cost-effective products that meet the demands of customers. By adopting this strategy, the company can streamline its supply chain operations and reduce costs associated with inventory, transportation, and storage. This can create more value for the customers and increase the overall profitability of the company.

In conclusion, Unilever company should adopt a hybrid strategy to maintain a strong supply chain management system. This strategy will help the company to provide unique products to customers at low cost, attract more customers, and increase profits in the market. By implementing a hybrid strategy, the company can improve its position in the market and achieve sustainable growth in the long term.

A new approach to Supply Chain Management is shown in Figure 3, which highlights the importance of a hybrid strategy. This strategy serves to increase sales by emphasizing the provision of high-quality products at reasonable prices. It encourages companies to avoid compromising on quality and instead charge prices based on customer demand. By doing so, a company can gain immense popularity in the global marketplace. The hybrid strategy also provides ideas on how to develop unique products and gain a competitive edge in the market.

Unilever, for instance, stands to benefit significantly from the implementation of a hybrid strategy. It will provide the company with techniques for producing unique products or services that will capture the attention of the market. This will allow Unilever to build a large customer base and make a name for itself globally. Loyal customers will help promote the brand through various channels, including social media platforms, newspapers, and television. Companies that fail to provide products tailored to customers' preferences can lose valuable consumers and damage their brand image. On the other hand, companies that earn good revenue margins can provide their employees with better salaries, bonuses, and other benefits. Satisfied employees will become more loyal and strive to help the company achieve its goals.

In conclusion, the hybrid strategy will help Unilever increase its profits and gain global recognition, ultimately leading to the expansion of its operations in international markets. Furthermore, the implementation of a hybrid strategy will enable Unilever to differentiate itself from its competitors while maintaining a strong presence in the marketplace. It will enhance brand awareness and reduce the risk of brand erosion. The hybrid strategy provides a valuable approach for companies to innovate their products and services while meeting the needs of their customers and satisfying organizational objectives.

On the flip side, utilizing low-priced products and services is an effective tactic to attract customers in a competitive market. Unilever can maintain its position in the market by adopting a hybrid strategy that aligns with customer demand and optimizes the supply chain management system. However, the implementation of this strategy can overlook certain factors, such as depreciation policy and market differentiation, that may contribute to the organization's success. Nevertheless, the implementation of hybrid strategies can serve as a valuable asset for both the organization and the economy.

Sources:

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The article "Hybrid Sales Structures in the Age of E-commerce" by Thaichon et al. (2018) discusses the changes in sales structures caused by the emergence of e-commerce. The study examines how companies can integrate traditional sales methods with online channels to improve their sales performance. The authors suggest that a hybrid approach can enhance customer experience and boost sales.

In line with this concept, Unilever's company profile highlights its efforts to stay ahead of the competition by adapting to changes in the market. The company's website states that it recognizes the importance of e-commerce and has incorporated it into its business model. Unilever aims to provide its customers with a seamless shopping experience by merging its online and offline sales channels.

Overall, businesses must embrace digital transformation and recognize the value of hybrid sales structures to succeed in the age of e-commerce. Companies like Unilever are setting an example of how to remain relevant and profitable in a rapidly evolving market.