Provide opportunities for visitors to learn something new during their experience. Incorporate educational components that are relevant to the location or brand, and allow visitors to engage in hands-on learning experiences. This can also include opportunities for visitors to interact with experts or professionals in the field. (Schmitt, B.)

Personalization

Tailor the experience to the individual visitor's preferences and needs. Use data and technology to create customized experiences that feel personal and unique to each visitor. This can include personalized recommendations, activities, or even food and beverage options. (Prahalad, C.K. and Ramaswamy, V.)

Emotional Connection

Create experiences that resonate emotionally with visitors. Tap into their emotions through storytelling, sensory experiences, and design elements that create a strong emotional connection with the brand or location. This can include creating a sense of nostalgia, excitement, or even awe. (Arnold, M.J. and Reynolds, K.E.)

Overall, the experience economy presents both opportunities and challenges for brands and businesses. To succeed in this new economy, it is crucial to focus on providing meaningful experiences that are authentic, educational, personalized, and emotionally resonant with visitors. By doing so, brands and businesses can create long-lasting connections with consumers, increase loyalty, and drive business success.

The art of learning involves creating experiences that foster self-discovery, accentuated by the unique qualities and support system of a given location. This should strike the right balance between the familiar and the new. While not everything needs to be exceptional, it is crucial to maintain a perfect balance between the familiar and the unfamiliar to provide "pleasant" surprises.

In terms of participation, engaging and communicating with visitors can make their experience more meaningful. It is crucial to match the mental and behavioral script of the guest, by putting oneself in their shoes to fine-tune products and services. What are the critical decisions that a visitor will make and how can one ensure that they feel welcomed and supported at the right time and place?

Symbolism is essential in creating a memorable experience for travelers. Symbols, signs, events, rituals and heroes are used to convey human ideals, and it is crucial to consider what values the destination wants to convey.

The service economy of Asia is of personal interest since it is expected to continue to grow in the future. While services are significant sources of production, growth, and jobs in the region, their productivity is incredibly low, and therefore, the transition to modern, high-value-added activities vital. Breaking down regulatory barriers that protect vested interests is necessary to promote competitive service markets, which can serve as a driver of inclusive growth.

In conclusion, building a robust and dynamic service industry in Asia requires more competition than protection. Given the potential impact of the service sector on other industries and inclusive growth, Asia's policymakers must prioritize the creation of competitive service markets to remain globally competitive.