MGSRetail can distinguish itself from competitors in the current landscape by implementing various strategies. Differentiation, defined as catering to consumers' segments and markets to increase profits and sustainability, can be achieved through product, service, distribution, connections, image, and pricing.

The first option is product differentiation. Organizations should pay attention to characteristics such as effectiveness, standards, features, and performance to make their products stand out. This aspect is critical, given that most business-to-business (B2B) and consumer marketing efforts focus on it. Therefore, MGSRetail should focus on this strategy to differentiate its products from competitors effectively.

Service differentiation, the second option, aims to distinguish a company's services from those of competitors. Although delivery, customer service, installation, and ordering convenience appear to be typical business features, they are crucial in setting a business apart from its competitors. It is essential to differentiate services effectively so that consumers can distinguish MGSRetail's services from those of its rivals easily.

The third option is distribution differentiation. A fragmented market would be challenging to penetrate, and organizations should include distribution as part of their planning strategies. Distributors can enhance coverage or accessibility, ease the buying process, provide quick access to knowledge, and offer better guidance to consumers. Working in collaboration with well-known wholesalers like Michaels and Costco, MGSRetail can help make purchasing decisions easier for customers, putting them ahead of their competitors.

Fourthly, relationship differentiation is often overlooked in this context. Personnel serving as the customer interface can differentiate an organization effectively. Whether it is employee, colleague, or team member, one must exhibit competence, civility, trustworthiness, reliability, and responsiveness to create a long-lasting, positive relationship with customers. It is essential to ensure that this relationship is not broken.

Lastly, reputation differentiation can be used to distinguish a company. A company's image can be communicated through symbols used in communications, advertising, location, and media such as audio, digital, and written. The brand must stand for something, be recognized by the target audience, and communicate something unique and different from the competition. MGSRetail can use this approach to increase awareness and recognition of its business image.

In conclusion, MGSRetail can differentiate itself from its competitors by implementing these five strategies using effective product differentiation, service differentiation, distribution differentiation, relationship differentiation, and reputation differentiation. These strategies can lead to increased profitability and sustainability.