Competitive advantage refers to the factor that enables a company to produce superior or more cost-effective products or...

PepsiCo is one of the most prominent food and beverage companies globally, but it faces a crisis in Ukraine. Due to the ...

This research study aims to investigate the influence of social media on the purchasing behavior of young consumers. Soc...

In the marketing mix, promotion is an additional aspect beyond the 4P's. According to Marketing Promotions (2020), promo...

Implications #1: The economic conditions in both Australia and New Zealand can pose a threat to Beads'n Pods, with fluct...