Marketing
Coca Cola: A Global Phenomenon
Coca-Cola, also known as Coke, is a carbonated soft drink created by the Coca-Cola company and is the world's most consu...
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Credibility of Toothpaste Advertisements
The Colgate toothpaste advertisement exudes a strong sense of legitimacy. The ad highlights Colgate as a reliable brand ...
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The Macroenvironment of Petronas
For my macroenvironment assignment, I have chosen Petronas Dagangan Berhad (Petronas), a well-known brand among Malaysia...
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Starbucks Brand Audit
Digital brand management is an essential aspect of any business in the current market. This article will detail a brand ...
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Examples of Greenwashing
Greenwashing is the practice of an organization or company spending more time, money, and energy on creating a false imp...
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Personalization of Experience
Provide opportunities for visitors to learn something new during their experience. Incorporate educational components th...
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